Entries this day: crappy-coughy-sick proofread-your-newsletters-before-sending-them

crappy coughy sick

##18:28 Thursday 04 April 2013

6:26pm Thursday 4 April 2013

I've been feeling crappy and coughy sick for the past few days. I left work early on Tuesday, went in late yesterday, and not at all today. Moe joe; not fun.

proofread your newsletters before sending them

##18:38 Thursday 04 April 2013

6:28pm Thursday 4 April 2013

I got a newsletter from Kii recently. I appreciate that the view online link is nicely mangled, and that I can unsubscribe with a click. Link to funny kii newsletter.

The newsletter I received includes this "sample text"

Hi Rob,

Describe what you have to offer the customer. Why should they read? What did you promise them in the subject line? Tell them something cool. Make them laugh. Make them cry. Well, maybe don't do that...

Use a list to:

Explain the value of your offer Remind the reader what they’ll get out of taking action Show off your skill with bullet points Make your content easy to scan LINK TO A LANDING PAGE ON YOUR SITE (This is the really important part.)

Now wrap it all up with a pithy little reminder of how much you love them.

Aw. You silver-tongued devil, you.

Sincerely,

Your name

Ooops. Well I guess they won't do that again soon.